How to Write an Exploratory Essay on Cultural Capital

Step by step instructions to Write an Exploratory Essay on Cultural Capital An exploratory article is a type of exposition that typically discusses a thought or simply responds to an inquiry. On the off chance that you have been alloted with an article on social capital, you might need to observe the accompanying tips to be sure that you are composing it in a right manner: Break the Essay into 3 Distinguishable Portions An exposition must have three sections: a presentation, a body and a nearby/end. On the off chance that each part isn't recognizable, the peruser might be confounded when they are finished perusing your exposition. Try not to Beat about the Bush Understudies regularly will in general express the self-evident, a type of filler words that positively don't trick the educator. On the off chance that an inquiry is to be replied in the exploratory article, ensure that you answer it in the primary sentence. Test article question: Do you feel that social capital can be obtained at home? A terrible answer: Many individuals talk about whether social capital can be obtained through cognizant exertion. A clever response: Yes, I accept that social capital can be accomplished through cognizant exertion. Try not to Try to Sound excessively Smart Some of the time, understudies make a decent attempt to intrigue their instructor, depending on utilizing enormous and strong words that inevitably have less rhyme or reason and put the peruser to bed. Test paper question: Does social capital change in various social classes? An awful answer: according to extensive measures of studies completed by specialists, social capital supposedly is at eccentric levels in unique social classes. A clever response: according to studies and reviews completed by specialists, it appears that different social classes have a changing level of social capital. Make certain to Back up the Statements That You Make Since an exploratory exposition is tied in with doing your examination and coming to your meaningful conclusion, you have to support the peruser/educator see how you happened to offer the expressions that you did. A terrible model: Cultural capital is associated with sports since it is additionally associated with body the board. A genuine model: A typical case of social capital is in self-introduction. Body the board through games is an immediate association with self-introduction, which is the reason I accept that social capital and sports are additionally associated with each other. Try not to Assume That Your Reader Knows Everything It is your teacher’s employment to see the amount you have comprehended about the exploratory point that has been given to you. Try not to arrive at the resolution that your instructor gained all the information about the theme previously. An awful model: As we as a whole know, social capital influences the training got by understudies. A genuine model: Cultural capital is earned through partaking in extracurricular exercises. In this manner, the more understudies enjoy these exercises, the better they can act in various fields of instruction. Subsequently, social capital legitimately influences the training get by understudies. Change When you are finished composing your paper, edit your exposition. Investigate your own work and make sense of which bits may require some altering. All things considered, presenting your best work is critical. We trust this gives you a couple of good thoughts to manufacture your paper upon. Don’t neglect to check our 12 realities about social capital just as our 20 themes sponsored up by an example exposition.

English Essay Science Essays - Literature, Canadian Literature

English Essay Science Essays - Literature, Canadian Literature Logical Progress and its Costs Logical advancement is without a doubt positive, it is the main impetus behind human sorts development. It made a significant number of the things that have permitted people to turn into the most remarkable creature on earth. Anyway as logical advancement, in the long run different things should be moved back to consider movement to proceed. In the novel Oryx and Crake By Margaret Atwood, a general public is delineated where logical advancement has nearly assumed control over each other part of society. The fundamental character Jimmy is brought up in the sumptuous mixes. Where organizations make the most exceptional items for customers in the mixes and the pleeblands. Jimmy grows up seeing the confusions logical improvement can make. From his poor relationship with his family to the infection he enables his beloved companion to spread, plainly Jimmy has seen the best and most exceedingly terrible that logical advancement brings to the table. Eventually, When logical advancement is g iven rule over every single other part of society, the effect on human culture, connections, life, and even the earth itself are enormous. In a general public where science covers society's center, humanities lose its significance. In Oryx and Crake, the partnerships reliably push for movement of science and debilitate individuals to seek after different fields of work. This can be seen from how Jimmy must be mentored by crake so he can get acceptable evaluations. Crake tells Jimmy demonstrates the best way to take care of math and science issues, yet Jimmy [does] not see, and it didn't all come clear. (Atwood 174) To Crake math and science issues are straightforward, yet Jimmy battles with them and can't perceive what Crake sees. Rather than the educational system permitting Jimmy to take humanities courses, where he exceeds expectations, he needs to take science subjects, and quest for elective strategies to learn subjects. This is intelligent of the general public that he lives in, the companies don't need individuals rehearsing humanities, and rather need them to concentrate on science, making humanities blur away f rom society. Besides, Jimmy and Crake grew up messing around like Blood and Roses, an exchanging game [] the blood side [plays] with human monstrosities for the counters [] slaughters, destructions [] the roses side [plays] with human accomplishments, works of art, logical forward leaps. (78) This game mirrors the general public's absence of care for mankind's history, positive and negative. The center is simply put towards movement, and humanities, specifical history, are overlooked and just applicable in PC games. This makes individuals not gain from humankind's past slip-ups, and attempt to not rehash these missteps. In conclusion, when Jimmy graduates, he goes to Martha-Graham, a school that was, self-destructing [] encompassed [] by the tackiest sort of pleeblands. (185) in the mean time Crakes school Watson-Crick, was a royal residence, at the passageway way was a tanned sculpture of the establishment ' s mascot [] the broad grounds inside the security dividers [was] perfectl y spread out (199) The two distinct conditions of the schools show where society's center is. Jimmy decides to seek after humanities, and in light of this gets something a lot lesser than Crake, who goes to class for science. This shows how in view of the emphasis put on logical movement, humanities and individuals rehearsing it lose significance and pertinence in the public arena. Taking everything into account, due to the mixes pushing the constraints of logical movement, humanities are nearly overlooked. Individuals' re la tionships are destroyed when society puts weight on progressing logical advancement. In the novel, numerous individuals battle to shape connections, and when connections are framed, they hav e frequently destroyed on account of the general public push for logical movement. At the point when Jimmy is growing up his dad is a major researcher at OrganInc Farms, wh e re he is chipping away at the pigoon venture. At the point when Jimmy ' s father makes a joke that upsets Jimmy, his mom says, Leave Daddy alone [says] his mom Daddy is thinking. That is the thing that they pay him for. He do esn' t possess energy for you at this moment. (20) It is certain that in view of Jimmy ' s father ' s occupation, and its overwhelming work requests, that Jimmy ' s relationship endures, yet so does his parent ' s marriage.

Blog Archive Six Factors That Will Affect MBA Admissions in 20162017

Blog Archive Six Factors That Will Affect MBA Admissions in 2016â€"2017 In an article recently featured on Poets and Quants and LinkedIn, mbaMission Founder/President Jeremy Shinewald lists  his predictions for the upcoming MBA admissions season. Even though the 2015â€"2016 MBA application season is still in full  swing, we can already anticipate the next one beginning in just a few  weeks. Typically, top MBA programs start to release their essay  questions on or around  May 1, and that is when the proverbial starting gun is fired for a marathon with thousands of hopeful “runners” all  striving to get into their dream schools. What are some of the key  factors that will shape the 2016â€"2017 admissions race? We have  identified six for this article: 1. A Larger Applicant Pool?: To an extent, MBA application volumes are linked to unemployment rates. When unemployment skyrocketed to 10% in the wake of the financial collapse, business school applications surged. Right now, unemployment is near historic lows, but confidence in the economy is also low, and the stock market has proved to be erratic. Several bulge-bracket banksâ€"including Barclays, Citi, Bank of America, and Goldman Sachsâ€"have announced significant layoffs, mostly in sales and trading. Meanwhile, there is talk of billion-dollar start-ups at risk of failing. The prominent venture capitalist Bill Gurley has been speculating that there will be “dead unicorns” (unicorns are venture-backed companies with private valuations of $1 billion or more) as soon as this year. If some of the approximately 175 larger unicorns start to collapse (because they cannot achieve profitability or secure venture funds to extend their lives), this could result in a lot of young, well-edu cated people being out of work for the first time in their careersâ€"and some will inevitably seek to reinvent themselves through an MBA. If the unicorns start falling soon, we may see the impact in the second application round, and this could quickly alter the competitiveness of the candidate pool. 2. Closer Scrutiny of Career Goals: Regardless of the volatility outlined in factor one, do you want to become an entrepreneur? Is it in your bones? Admissions officers at the top MBA programs are becoming less convinced that the ever-growing number of applicants making this claim truly mean it or could successfully break into the field. Academics at the leading schools are sounding the alarm as well, whispering “bubble.” Professor Thomas Eisenmann, faculty co-chair of Harvard Business School’s (HBS’s) Rock Center for Entrepreneurship, told the Wall Street Journal that the surge in interest in entrepreneurship among MBA students seems like “herd behavior.” And Leah Edwards, director of the Stanford Graduate School of Business’s (GSB’s) Center for Entrepreneurial Studies, expressed concern about the purpose of MBA entrepreneurs, telling the WSJ, “We don’t need another app to order food.” In short, we expect that admissions officers will start to more carefully sc rutinize applicants who declare their Silicon Valley dreams, in hopes of distinguishing the true contenders from the mere pretenders. If you have neither evidence of entrepreneurial experience nor the grittiness that is frequently associated with entrepreneurial success, then you should think carefully about writing your application essay about the start-up you intend to launch post-MBA. Doing so will likely reflect negatively on you. MBA admissions committees often consult with their school’s career offices and want to be sure you have a legitimate shot at achieving your dreams. You must prove that you are indeed capable of what you claim, and that starts with goals that are not only ambitious, but also realistic. 3. HBX as a Credential: There is certainly no rule that says you must complete HBS’s Credential of Readiness (CORe) programâ€"known as HBXâ€"before applying to HBS. However, according to an annual report that HBS’s dean sent to the business school’s alumni, last year, 300 of HBS’s more than 900 admits took the CORe program before matriculating. In a competitive applicant pool, some people will view this as a sign that CORe is practically a requirement. In actuality, it is not, but perceptions and reality do not always align, of course. For some, HBX is indeed an opportunity to reveal their competence and fluency in the language of business. If you were a speechwriter with a liberal arts background (like the author of this piece), then the CORe could be a great way for you to establish a baseline of knowledgeâ€"much like passing Level I of the CFA exam might be. If, on the other hand, you have a business degree and have been working in consulting for a while, the CORe will not likely do much to help you establish competency, because you have actually already done so. Still, competency be damned! We expect that more and more people will enroll in HBX, merely out of fear of not having this small, figurative box “checked” in their HBS application file. 4. A New Dean of Admissions at HBS: Last year, Dee Leopold announced that she would be stepping down after more than a decade as managing director of MBA admissions at HBS. After interviewing approximately 100 candidates for the position, HBS has just chosen one of its own recent MBAs, Chad Losee, as her successor. However, Ms. Leopold will continue to work in HBS admissions, serving as program director for the 2+2 Program she initiated and which has truly reshaped the HBS class. This means Mr. Losee will have easy access to her input and advice during his transition, but he undoubtedly has opinions and plans of his own, and ultimately, the proverbial “buck” for HBS applicants will stop with him. He will surely bring some fresh ideas to the position, and the next class admitted under his purview will bear that imprintâ€"only, no one yet knows what that imprint will be. Approximately ten thousand HBS applicants in the coming year will therefore have to deal with some level of unce rtainty for part of the admissions season. For anyone concerned about what Mr. Losee’s preferences might turn out to be, we offer this word to the wise: rather than focusing on what you think he wants and trying to match that, put your efforts into conveying who you truly are as an applicant. 5. A New Day at the Stanford GSB: If we are going to consider the impact of the changing of the guard in HBS’s admissions office, we should also discuss the impact of a new dean at the Stanford GSB. Although a school’s admissions director clearly plays a central role in shaping each incoming class, he/she must still answer to the dean, who sets the tone for the school as a whole and has certain expectations of the applicants who are admitted to it. We anticipate that the scandal that recently rocked the Stanford GSB will have little to no impact on the program’s application volume or on the prestige of this vaunted institution, but the new dean will undoubtedly have opinions about the desired composition of the class and what makes an excellent managerâ€"and this will ultimately be felt and applied in the admissions office. 6. Higher GMAT Averages: The GMAT averages at the leading MBA programs seem to rise higher and higher each yearâ€"almost impossibly so. For the classes that matriculated in the fall of 2015, the Stanford GSB’s boasted the highest average GMAT score at 733! Where can we go from here? Higher, actually, and here is why: a. Changes in the GMAT: GMAC, the organization that administers the GMAT, has taken steps to make applicants more comfortable with the idea of taking the test multiple times and more frequently. Last year, GMAC made changes that allowed candidates to take the test every 16 days, rather than every 31 days (up to a maximum of five times per year). We assume that the goal of this change was to encourage  individuals to take the test more often. Because the MBA programs include only your top score in their averages, this gives you additional incentive to take the test several times (or more!) so as to do your very best. Further, GMAC allows applicants to see and cancel any scores they do not want to appear on their score reports,  thereby taking the pain out of a cancellation and increasing an applicant’s willingness to try again. The bottom line here is that more candidates taking the GMAT more times should translate into higher averages. b. The Rise of the GRE: The GRE and the GMAT are equals in the  eyes of almost every admissions officer. HBS’s Dee Leopold told me directly, “We view these tests as equal and have no preference,” a sentiment echoed by Yale School of Management’s (SOM’s) Bruce DelMonico, who added, “We wouldn’t accept the test if it were going to disadvantage people.” The Yale SOM has been a leader in accepting the  GRE, with more than 20% of its applicants having taken the alternate exam. How does the increasing acceptance of the GRE increase GMAT averages? Some applicants treat the GRE as a “work-around.” If they fear doing poorly on the GMAT, they take the GRE instead, because the GRE is not yet weighed in some MBA rankings. In effect, the rise of the GRE has eliminated some weaker test takers from the applicant pool. We must note, however, that this is not a foolproof work-around; although your low GRE score may not reduce a school’s GMAT average, you will still need to prove that you are capable of managing a rigorously quantitative curriculum. Share ThisTweet News

Analysis of the novel, A Good Man Is Hard to Find

A Good Man Is Hard to Find, first published in 1953, is among the most famous stories by Georgia writer Flannery OConnor. OConnor was a staunch Catholic, and like most of her stories, A Good Man Is Hard to Find wrestles with questions of good and evil and the possibility of divine grace. Plot A grandmother is traveling with her family (her son Bailey, his wife, and their three children) from Atlanta to Florida for a vacation. The grandmother, who would prefer to go to East Tennessee, informs the family that a violent criminal known as The Misfit is loose in Florida, but they do not change their plans. The grandmother secretly brings her cat in the car. They stop for lunch at Red Sammys Famous Barbecue, and the grandmother and Red Sammy commiserate that the world is changing and a good man is hard to find. After lunch, the family begins driving again and the grandmother realizes they are near an old plantation she once visited. Wanting to see it again, she tells the children that the house has a secret panel and they clamor to go. Bailey reluctantly agrees. As they drive down a rough dirt road, the grandmother suddenly realizes that the house she is remembering is in Tennessee, not Georgia. Shocked and embarrassed by the realization, she accidentally kicks over her belongings, releasing the cat, which jumps onto Baileys head and causes an accident. A car slowly approaches them, and The Misfit and two young men get out. The grandmother recognizes him and says so. The two young men take Bailey and his son into the woods, and shots are heard. Then they take the mother, the daughter, and the baby into the woods. More shots are heard. Throughout, the grandmother pleads for her life, telling The Misfit she knows hes a good man and entreating him to pray. He engages her in a discussion about goodness, Jesus, and crime and punishment. She touches his shoulder, saying, Why youre one of my babies. Youre one of my own children! but The Misfit recoils and shoots her. Defining Goodness The grandmothers definition of what it means to be good is symbolized by her very proper and coordinated traveling outfit. OConnor writes: In case of an accident, anyone seeing her dead on the highway would know at once that she was a lady. The grandmother is clearly concerned with appearances above all else. In this hypothetical accident, she worries not about her death or the deaths of her family members, but about strangers opinions of her. She also demonstrates no concern for the state of her soul at the time of her imagined death, but we think thats because shes operating under the assumption that her soul is already as pristine as her navy blue straw sailor hat with a bunch of white violets on the brim. She continues to cling to superficial definitions of goodness as she pleads with The Misfit. She entreats him not to shoot a lady, as if not murdering someone is just a question of etiquette. And she reassures him that she can tell hes not a bit common, as if lineage is somehow correlated with morality. Even The Misfit himself knows enough to recognize that he aint a good man, even if he aint the worst in the world neither. After the accident, the grandmothers beliefs begin to fall apart just like her hat, still pinned to her head but the broken front brim standing up at a jaunty angle and the violet spray hanging off the side. In this scene, her superficial values are revealed as ridiculous and flimsy. OConnor tells us that as Bailey is led into the woods, the grandmother: reached up to adjust her hat brim as if she were going to the woods with him, but it came off in her hand. She stood staring at it, and after a second, she let it fall on the ground. The things she has thought were important are failing her, falling uselessly around her, and she now has to scramble to find something to replace them. A Moment of Grace? What she finds is the idea of prayer, but its almost as if shes forgotten (or never knew) how to pray. OConnor writes: Finally, she found herself saying, Jesus, Jesus, meaning, Jesus will help you, but the way she was saying it, it sounded as if she might be cursing. All her life, she has imagined that she is a good person, but like a curse, her definition of goodness crosses the line into evil because it is based on superficial, worldly values. The Misfit may openly reject Jesus, saying, Im doing all right by myself, but his frustration with his own lack of faith (It aint right I wasnt there) suggests that hes given Jesus a lot more thought than the grandmother has. When faced with death, the grandmother mostly lies, flatters, and begs. But at the very end, she reaches out to touch The Misfit and utters those rather cryptic lines, Why youre one of my babies. Youre one of my own children! Critics disagree on the meaning of those lines, but they could possibly indicate that the grandmother finally recognizes the connectedness among human beings. She may finally understand what The Misfit already knows—that there is no such thing as a good man, but that there is good in all of us and also evil in all of us, including in her. This may be the grandmothers moment of grace—her chance at divine redemption. OConnor tells us that her head cleared for an instant, suggesting that we should read this moment as the truest moment in the story. The Misfits reaction also suggests that the grandmother may have hit upon divine truth. As someone who openly rejects Jesus, he recoils from her words and her touch. Finally, even though her physical body is twisted and bloody, the grandmother dies with her face smiling up at the cloudless sky as if something good has happened or as if she has understood something important. A Gun to Her Head At the beginning of the story, The Misfit starts out as an abstraction for the grandmother. She doesnt really believe theyll encounter him; shes just using the newspaper accounts to try to get her way. She also doesnt really believe that theyll get into an accident or that shell die; she just wants to think of herself as the kind of person whom other people would instantly recognize as a lady, no matter what. It is only when the grandmother comes face to face with death that she begins to change her values. (OConnors larger point here, as it is in most of her stories, is that most people treat their inevitable deaths as an abstraction that will never really happen and, therefore,  dont give enough consideration to the afterlife.) Possibly the most famous line in all of OConnors work is The Misfits observation, She would have been a good woman [†¦] if it had been somebody there to shoot her every minute of her life. On the one hand, this is an indictment of the grandmother, who always thought of herself as a good person. But on the other hand, it serves as final confirmation that she was, for that one brief epiphany at the end, good.

How Approaches To Managing People Differ - Free Essay Example

Sample details Pages: 8 Words: 2494 Downloads: 3 Date added: 2017/06/26 Category Management Essay Type Compare and contrast essay Level High school Did you like this example? Evaluate how approaches to managing people differ and how these differences can be explained by cultural context. Introduction In this international age of business where firms operate in many different parts of the globe, it is important to note that approaches to management may differ across cultures. In setting up a new office in, for example, China or Japan, potential managers should seek to adapt to the different cultural practices of the host country in order to better manage their workforce and achieve productivity. In this essay, we shall, firstly, discuss methods of measuring key dimensions of culture, and then using said dimensions, look at the different management styles between three countries; China, Japan and the US, currently the three largest economies in terms of GDP, and seek to determine how each approach is shaped by the unique cultural contexts of each country. Don’t waste time! Our writers will create an original "How Approaches To Managing People Differ" essay for you Create order Measuring Key Dimensions of Culture In order to measure the potential effects of culture on the behaviour of said culture’s firms and managers, Geert Hofstede (2001), while working for IBM in the late 70s and early 80s, identified six key dimensions of culture that could be measured through use of survey data and indexed values, namely; Time Orientation (Long Term vs Short Term); a measure of the extent to which each society values history, heritage and tradition whether it prefers to uphold traditional values and is more resistant to new ideas and technology (Long Term Orientation) or whether it is more fluid, less focussed on the past and more open to change (Short Term Orientation); Power Distance (High vs Low), which measures how well the society in question handles uneven distributions of power; whether it is generally accepted and understood as a fact of life (high power distance) or whether it is held to be deeply unfair, unnatural, and something to be railed against (low power distance); Individualism vs Collectivism; a measure of the extent to which a sense of community and collective responsibility exists, and whether it is thought to be more important than individualist beliefs and desires. Individualist societies tend to value independence, privacy and personal fulfilment, while collectivist societies tend to value group interdependence and a repression of personal ambition when it is misaligned with communal values; Uncertainty Avoidance (Weak vs Strong), which measures the extent to which each society is comfortable dealing with risk, uncertainty and ambiguity –societies with high degrees of uncertainty avoidance tend to be highly regulated and value careful planning and structure, while societies with low degrees of uncertainty avoidance tend to be more pragmatic, and accept change and risk as factors of life; Masculinity vs Femininity; a measure of societal gender differentiation – in ‘masculine’ cultures, gender roles a re highly differentiated and society as a whole places higher values on competition, ambition, and personal achievement whereas in ‘feminine’ societies gender roles are less starkly defined and more equal, and society tends to place higher values on relationship building, modesty and group harmony (Hofstede and Minkov, 2010). The US American society traditionally has a tendency to value individualism and personal freedoms – indeed, such ideals can be seen in the idea of ‘The American Dream’, which postulates that anyone can achieve great wealth and success through individual hard work and determination. With regard to the Hofstede (2001) dimensions of cultural influence; Source: Gallant (2013) The United States scores low on the measure of Power Distance, suggesting that American culture is generally intolerant of uneven distributions of power and prefers to see all men as equal (as is laid out in the American Declaration of Independence). It also scores low on Time Orientation, suggesting US society prefers to embrace change and adapt to new ideas rather than sticking to more traditional approaches. It scores quite highly on Masculinity vs Femininity, which is perhaps a reflection of the traditional American respect for competition and ambition. Unsurprisingly, it scores ver y highly in the measure of Individualism vs Collectivism, a reflection of the deeply held belief in individual freedoms and independence which has been a mainstay of American culture since the war of independence. This strong sense of individualism is reflected in the American approach to management. Generally, American managers are expected to deal with employees as individuals, rather than as a collective – the ‘open door’ approach to management, where employees are free to approach and discuss issues, suggestions and ideas with upper management, is a uniquely American approach to management that has gained traction in other parts of the world (Laurent, 2006) as it allows employees to feel that their ideas and opinions are valued by those higher up the corporate ladder. American managers are often viewed as facilitators, helping employees to develop personal talents and understanding the individual strengths and weaknesses of those they oversee (Lewis , 2000). Indeed, many American employers use psychometric tests in their hiring process, to determine an applicant’s individual skill level and expected role within the team (Jenkins, 2001). Indeed, skill-based human resource management theories and practices have quickly gained traction in many American firms (Lawler, 1992), reflecting the US cultural practice of embracing new ideas and valuing individual contributions. There is also a strong sense of competition prevalent in the American approach to management, with promotions tending to go to those who have been seen to ‘rise above the rest’, rather than merely to those who have had the longest tenure (Morris and Pinnington, 2012). The study by Morris and Pinnington (2012) shows that many US manufacturing firms (around a third of those studied, including several of the largest) have an â€Å"up-or-out† approach to employee promotion, whereby if an employee has not risen to the next level of the career ladder by a specified time, they are asked to leave the firm. A study by Gibbons and Waldman (1999) shows that workers in US firms who receive promotions early in their career tend to then be promoted quickly to the next level again, suggesting that individual achievement and ambition is both recognised and rewarded. China Chinese society is highly influenced by the teachings of Confucius, where all relationships are seen as inherently unequal; both elders and superiors are to be automatically given the utmost respect, and where the group is held to be far more important than the individual (Yum, 2009). This emphasis on group cohesion over individual freedoms was further influenced by the advent of Chinese communism in 1949, and the formation of the People’s Republic of China. While China has become decidedly less socialist economically over the past two decades, owing mainly to Deng Xiaoping’s economic reforms of 1978 and 1992, it still remains a communist country, and its socialist ideology is still highly prevalent in everyday life (Yum, 2009) With regard to the Hofstede (2001) dimensions of cultural influence; Source: Gallant (2013) China scores highly on the measure of Power Distance, reflecting the fact that Chinese society inherently accepts uneven power distribu tion and inequality as a fact of life. Unsurprisingly, China scores very low on the measure of Individualism vs Collectivism, given both the Confucianist and the ruling Communist Party’s emphasis on obedience to the state and group cohesion. It scores relatively highly on the measure of Masculinity vs Femininity, suggesting that gender roles are fairly strictly defined, and that ambition and assertiveness are valued, although mainly when they are used for the benefit of the group/state. China scores very highly on Time Orientation, suggesting that Chinese culture is very traditional and conservative, placing great emphasis on traditional values and methods. They also score very low on Uncertainty Avoidance, suggesting that Chinese society generally does not tolerate uncertainty, and prefers rules and strict structures to be in place. This can be seen in the fact that Chinese organisations tend to be highly structured and hierarchical, with each individual having a st rict distinct role within the organisation (Lewis, 2000). Chinese managers tend to be very autocratic, and most decision-making is made from the top-down with little consultation (Gallant, 2013). Chinese decision making tends to be highly directive, task-oriented and low in cognitive complexity, with little room for interpretation (Martinson and Davison, 2005). Senior managers often have close ties to the Communist Party, and often important business decisions – especially those related to international trade – are scrutinised by party officials before being made (Osland, 1990). Chinese society emphasises the need for social cohesion, and the avoidance of conflict. Lockett (1988) suggests that the Chinese approach to management is much more people and relationship-oriented, and less performance-driven than in the West. When it comes to promotion, managers tend to promote those who are seen to be trustworthy and reliable rather than those who have sought to â⠂¬Ëœrise above the rest’ at the expense of others (which is seen to be harmful to group cohesion), and length of tenure is also a highly important factor in determining promotion prospects (Ding et al, 1997). Japan Japanese society in general emphasises politeness and modesty as key virtues to be upheld – in a country with one of the highest urban population densities in the world, such virtues are important in maintaining social cohesion (Clammer, 2011). Japan was essentially closed to the outside world, apart from occasional contact with Dutch traders, until 1854, when the US Navy forced it to open its borders to trade (Totman, 2005). Since then, it has established itself as the third largest economy in the world in terms of GDP, behind the US and China at first and second place, respectively. With regard to the Hofstede dimensions of cultural influence; Source: Gallant (2013) Japan scores low on the measure of Individualism vs Collectivism, suggesting that Japanese society values group cohesion and social relationships over individual desires and accomplishments. Japan scores very highly on the measure of Masculinity vs Femininity, suggesting a high emphasis on fixe d gender roles and on competition. It also scores very highly on Uncertainty Avoidance suggesting a high importance placed on the value of structure and rule formation, which can be interpreted as a holdover of its imperial past and its emphasis on a strict social hierarchy (Benedict, 1967). This is unsurprising given the high score for the measure of Time Orientation, which demonstrates Japanese culture is generally rather traditionalist and conservative. Although Japan scores low on the measure of individualism, Japanese managers tend to invest a great deal in their employees’ skills and development – in many Japanese firms, new employees spend around six to twelve months in training in each division of the company, so they can understand the different aspects of the firm’s organisation (Gallant, 2013). This ties in to the Japanese emphasis on structure and collectivism – each employee knows their role, and understands the role others play in t he firm’s activities. Japanese decision making tends to be very collaborative – the Japanese concept of ‘hourenshou’ captures this perfectly. It refers to the necessity of reporting on both your own work and that of others, in ensuring everyone involved in the process is kept informed on how each piece of work is progressing (Clammer, 2011). Often, decisions are made at the middle management level, after consulting with subordinates, and are then passed up the chain to upper-level management to implement. Top management is seen as more of a facilitator than as a strictly authoritarian body. This idea of group responsibility is also upheld in the Japanese concept of ‘genchi genbutsu’ which translates roughly as the need to get one’s hands dirty when one spots a problem, regardless of role or level. Thus, top-level management are often willing to pitch in on a project to help it succeed, even if said project is many levels below (Cl ammer, 2011). The Japanese approach to promotion emphasises both seniority, maintenance of group cohesion, and modesty – the higher a manager rises, the more modest and unassuming he needs to appear (Suzuki, 1986). In Japan, it is generally expected for an employee to spend his working life at one company, slowly developing their individual skills and moving up the ranks, reflecting both the Japanese cultural preference for strong structure and organisation and avoidance of ambiguity, and in Japanese society’s preferred long-term approach to Time Orientation. Conclusion While links can be drawn between each country’s unique cultural dimensions and its approach to management, care should be taken when applying such knowledge. As with any sweeping generalisations, there are many exceptions to the rule. However, such generalisations can still be useful as Lewis (2000) notes, â€Å"Determining national characteristics is treading a minefield of inaccurate assessment and surprising exception†¦there is, however, such a thing as a national norm† (Lewis, 2000, p3). So while not every Japanese manager will be modest, self-effacing and open to collaborative decision making; or every Chinese manager autocratic and avoiding of conflict; or every American manager highly competitive and performance-focused; such archetypes are generally successful in each area of cultural context, and the conscientiousness manager would do well to keep these national differences in mind while dealing with one of the aforementioned nations. Benedict, R (1967), The Chrysanthemum and the Sword: Patterns of Japanese Culture, Houghton Mifflin Harcourt, Boston Clammer, J (2011), Contemporary Urban Japan, John Wiley and Sons, Oxford Ding, D, Fields, D and Akhtar, S (1997), ‘An empirical study of human resource management policies and practices in foreign-invested enterprises in China: the case of Shenzen Special Economic Zone’, The International Journal of Human Resource Management, Volume 8, Issue 5, pg 595-613 Gallant, M (2013), The Business of Culture: How Culture Affects Management Around the World [Online], Available; https://www.halogensoftware.com/blog/the-business-of-culture-how-culture-affects-management-around-the-world [Accessed 21st May 2014] Gibbons, R and Waldman, M (1999), ‘A Theory of Wage and Promotion Dynamics Inside Firms’, The Quarterly Journal of Economics, Volume 144, Issue 4, pg 1321-1358 Hofstede, G (2001), Culture’s Consequences: Comparing Values, Behaviours, Institutions and Organisations across Nations, SAGE Publications, New York Hofstede, G and Minkov, M (2010), Cultures and Organizations: Software of the Mind, McGraw-Hill, New York Jenkins, A (2001), Companies’ Use of Psychometric Testing and the Changing Demand for Skills: A Review of the Literature, [Online], Available; https://eprints.lse.ac.uk/19541/1/Companies_use_of_psychometric_testing_and_the_changing_demand_for_skills_A_review_of_the_literature.pdf [Accessed 21st May 2014] Laurent, A (2006), ‘The Cross-Cultural Puzzle of International Human Resource Management’, Human Resource Management, Volume 25, Issue 1, pg 91-102 Lawler, E (1992), ‘A Skill-Based Approach to Human Resource Management’, European Management Journal, Volume 10, Issue 4, pg 383-391 Lewis, R (2000), When Cultures Collide: Managing Successfully Across Cultures, Nicholas Brealey Publishing, London Lockett, M (1988), ‘Culture and the Problems of Chine se Management’, Organisation Studies, Volume 914, pg 475 496 Martinson, M and Davison, R (2005), ‘Strategic decision making and support systems: Comparing American, Japanese and Chinese management’, Decision Support Systems, Volume 43, pg 284 300 Morris, T and Pinnington, A (2012), ‘Promotion to Partner in Professional Service Firms’, Human Relations, Volume 51, January, pg 3-24 Osland, G (1990), ‘Doing Business in China: A Framework for Cross-cultural Understanding’, Marketing Intelligence and Planning, Volume 8, Issue 4, pg 4-14 Suzuki, N (1986), ‘Mid-Career Crisis in Japanese Business Organisations’, Journal of Management Development, Volume 5, issue 5, pg 23-32 Totman, C (2005), A History of Japan, Blackwell Publishing, Oxford Yum, J (2009), The impact of Confucianism on interpersonal relationships and communication patterns in east Asia, [Online], Available; https://www.tandfonline.com/doi/abs/10. 1080/03637758809376178#.U4Aw33JdXHQ [Accessed 21st May 2014]

Something Is Rotten in the State of Denmark Essays

Introduction: William Shakespeares Hamlet has been considered the greatest tragedy to ever be written. Shakespeare develops the theme of both physical and psychological decay and corruption through the actions, dialogues, and figurative language of the characters. â€Å"Something is rotten in the state of Denmark.† –Marcellus (Act 1, Scene 4) The following quote was taken from Act 1, Scene 4 and was said by Marcellus. Interestingly, it foreshadows one of the main themes in the play Hamlet- That is corruption and decay, an element Shakespeare always uses in his plays, such as Othello and Macbeth. As Hamlet returns home he discovers his father’s death, his mother married to her brother-in-law and the return of his father through a ghost. All†¦show more content†¦Unknown to the people of Denmark, it was Claudius who killed King Hamlet, and stole his crown and his wife. Claudius had won the love of Gertrude and then murdered the King by pouring the poisonous juice of cursed hebona(I.v.63) into his ear. This poison invaded his defenseless body and swift as quicksilver it courses through / The natural gates and alleys of the body.(I.v.67) In a sense the poison used by Claudius spreads throughout the entire country of Denmark. Ghost of King Hamlet Rottenness in Denmark is also seen in the ghost of King Hamlet. Just the sign of a walking ghost is a bad omen in itself, a sign that something rotten will or has taken place. The ghost has come to inform Hamlet that King Hamlet was murdered by Claudius, who deprived him of a last opportunity to confess his sins. King Hamlet tells the prince because of this he is doomed to spend his days within the purgatorial fires of his prison and roam at nights. The ghost then calls upon Hamlet to avenge the murder. Hamlet swears that he will, which will eventually lead to the total decay of him and his uncle. Hamlets character is the most puzzling of the whole play. His mind erodes further and further as the play unfolds. In act three, Hamlet asks himself whether he should commit suicide or fight the hardships in life: To be or not to be - that is the question:/ Whether tis nobler in the mind to suffer/ The slings and arrows of outrageous fortune,/ Or to take arms againstShow MoreRelatedAnalysis Of Shakespeare s Hamlet 1162 Words   |  5 PagesHamlet â€Å"Something is rotten in the state of Denmark† (I, iv, 90). In other words, something is not right. In Shakespeare’s Hamlet, the young prince, Hamlet, experiences numerous dilemmas in the country. In order for the country to remain stable, each character must follow the moral. As the play moves forward, Shakespeare uncovers the real extent of ‘rottenness’ coming from several characters. Rotten can be either physical or mental. 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Gertrude herself lends to the pervading Read MoreThe Death Of Hamlet By William Shakespeare906 Words   |  4 Pagesresulting in the emotional and physical demise of each character and the decay of the state of Denmark, which has become â€Å"rotten† after Claudius poisons his own brother and weds his sister-in-law. William Shakespeare’s tragic play Hamlet has explicit imagery evoking sickness, death, and decay. The use of death, rot, and sickness as images illustrate the sinful human nature of the characters and the corruption of Denmark. Death as an image in Hamlet is used to present both the effects of sinning on HamletRead MoreCorruption Of The Nation, The Community, And The Individual1573 Words   |  7 Pagessociety’s mores. In Hamlet, Shakespeare uses the motifs of disease and decay to exhibit that moral corruption destroys society. When a leader is corrupt, his country is linked to his moral deterioration, thus the state deteriorates as he does. Hamlet, alone, ponders the current condition of Denmark. After his father has died, his uncle, Claudius, obtains the throne and marries Queen Gertrude. Hamlet depicts the country as a deteriorating garden to emphasize the corrupt nature of Claudius’ new reign. â€Å"TisRead MoreHamlet: a Virtuous and Indecisive Character879 Words   |  4 Pagesan evocative picture of how Hamlet feels responsible for the rotting state of Denmark but is doomed by the exhausting struggle to act on his decisions. Denmark has become a festering garden, being desecrated as the wrong leader is in power. As something that is â€Å"rotten† has no purpose, Hamlet deems his place in the world is rotting after his father’s demise and his obstruction from fulfilling his destiny as the King of Denmark. The depth of his desire for natural order is demonstrated in his firstRead MoreHuman Nature In Hamlet737 Words   |  3 PagesThroughout, Shakespeare’s play, Hamlet, Prince of Denmark (Hamlet), he exposes how relationships between characters influences their fates. Through this representation of connections, it highlights how the human nature has the power to create links which may strengthen one’s own power or provide protection from others. Shakespeare not only highlights the positive attributes of maintaining relationships but also exposes their negative impacts. Shakespeare exposes how relationships are formed to corruptRead MoreThe Death Of Hamlet By William Shakespeare1325 Words   |  6 PagesDeath is the Key One rotten apple spoils the whole barrel. This saying means that one awful person or event can infect others and cause them to change also. This can be seen in Hamlet, when King Hamlet dies in the beginning of the play. 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Brand Management of Starbucks Company - Myassignmenthelp.Com

Question: Discuss about the Brand Management of Starbucks Company. Answer: Introduction The Starbucks Company was established in the year 1971 where the first store was opened in Pike Place Public Market in Seattle, USA. Before the company was opened, the consumers had to purchase the coffee from the supermarkets, which got changes after the company opened its store and sold freshly roasted beans of coffee to the consumers. The company was taken over by an employee known as Howard Schultz who became the head of the operations and started selling the espresso beverage, which turned out to be a huge success for the company (Chua and Banerjee 2013). The company at the beginning had only 17 outlets in Seattle and presently runs about 5690 outlets in more than 20 countries. The main product of the company was to change the vision of the consumers in purchasing coffee beans to a cup of espresso beverage, which has become a premium product. It is one of the fastest growing brands in the world due to the huge success that it got by selling the coffee to the consumers (Mason, Co le and Goza 2017). The mission statement of the company is that it will help in providing a better environment of work so that the employees can treat each other with dignity and respect. The company also takes care of purchasing the best quality of coffee beans so that it can deliver the best coffee experience to its customers (Sam and Cai 2015). The company keeps the environment in mind and takes necessary steps so that it can conserve the environment that is surrounding its stores along with the local communities. The company also provides a better level of service to the customers so that it helps in building up of the loyalty among the customers (Boone 2017). The company is currently facing severe issues in the Singaporean market with respect to the shortages in staff. The local manpower of the country does not wish to invest their time in the companies that would pay them a low wage or as per the rate within the country, which is affecting the brand of the company. The establishment of the quotas that are present in employment has limited the company in bringing foreign workers within the country, which poses as a disadvantage for the company, as the local managers may not be able to communicate with the customers in a better manner, which may affect the brand (Snell et al. 2017). The increase in the rental by almost 9 percent within the country has reduced the percentage of the profits for the company, as they have to pay a high rent so that they can remain operational within the country (Mohamed Nasir 2016). The rise of competitors in the Singaporean market such as the The Coffee Bean has resulted in decreasing the sales for the company. The rival company is one of the major companies that are offering stiff resistance to Starbucks with respect to the price that the consumers need to pay for the coffee. This factor is also affecting the brand value of the company. Another major challenge that the company is facing is with respect to the increase in the cost of production within the market. The improvement in the standards of living of the customers has created an impact on the cost of production to be increased, which has reduced the margin of profit for the company (Orta et al. 2015). Brand positioning The company positions itself in the high price, better quality so that the target customers can get a better experience with respect to the coffee that is being provided to them. With respect to the customers who are coming within the store of the company, they require the best quality of coffee according to the price that is being set in the company. The company provides better in-store experience to the customers, as they hire the employees who undergoes rigorous process of training so that the customers can be satisfied (Paharia, Avery and Keinan 2014). This unique selling proposition (USP) helps the company in differentiating the products so that the company can gain a competitive advantage over the rival companies. The company provides better service to the customers such as free Wi-Fi connections and cozy environments so that the customers are willing to spend more time within the organization. This helps the company in building up of loyalty with the customers. This helps the company in selling more number of products, as the customers will spend more time within the store, which will help in increasing the profits of the company (Lee, James and Kim 2014). Brand identity The identity of the brand will help the company in creating the product in a distinguished manner so that the customers would be able to identify the product with the company. The identity of the brand helps the company in bringing the customers close to its products so that it can help the customers in purchasing the product from the company. The Starbucks Company has built up a better brand identity in the market, which has helped in bringing more number of customers in to its stores so that the profit can be increased (Susanty and Kenny 2015). The identification of the company can be done with the logo that the company uses, which shows the mermaid from the fictional character of Moby Dick. The mermaid is often represented as the best and most good looking girls in the world, which states that the coffee that is being produced by the company is the best in the world. The customers associate the logo with the brand, which helps them in getting a better brand experience when they visit the stores of the company (Robinson 2016). Brand communication The company communicates with the consumers through various methods such as advertising, publicity, proper usage of media, and promotion of sales. The company advertises its products through the print as well as through the electronic media. The company promotes its product extensively through the advertisements in television and newspapers and magazines, which helps the company in communicating with the customers. The launching of new products in the market are done by inviting the loyal customers so that they can taste the products on a priority basis, which helps the company in getting valuable feedbacks about the product (Cleff, Lin and Walter 2014). These feedbacks help the company in renewing the products as well so that it can suit the preferences of the customers. The promotion of the products of the company is done through loyalty cards that are provided to the customers so that they can get an additional discount on the products when the card is shown to the employees (Kang and Namkung 2017). The company also sponsors certain events such as charity events and recycling of waste products with the help of customers, which helps in spreading awareness among the local communities. This helps the company in communicating with the customers in a better manner, as they feel a part of the organization, which will help in associating the brand value with them. The company has an efficient public relations team, which helps them in maintaining a better relation with the customers as well as informs the customers about the latest products and services that are being offered by the company (Huang et al. 2014). Major characteristics The primary characters that will help the company in getting success in the market is the strategy that it will use in retaining and creating better customer chains in the market. The use of consistent branding has helped the company in communicating in a better manner with the customers by the identification of the logo of the company. The logo on the coffee cup helps the customers in associating any person who is carrying it, which means that there is a presence of the store in the nearby area (Cheng 2015). The use of the internet has been made in a customized manner by the company so that it can help the customers in getting a better experience from the brand. The web sites of the company has helped the customers is getting a better access to the accounts and check their reward points so that it can be redeemed when the customers may want it. The use of the videos in the website of the company helps them in educating the customers about the message that the brand wants to convey among the customers (Wu and Wu 2017). Another feature that the company uses is that it integrates the channels of media such as the customers receive mails and messages on their computers and phones respectively. The advertisements are visually oriented so that it can provide valuable information about the offers that are being given by the company. The content of the advertisement is more of educating the customers with the information rather than promoting the brand. The use of social media has also allowed the company to gain popularity among the customers. The company is present in websites like Twitter and Facebook, which has provided them the base to interact with the customers on a daily basis (Li 2016). The company provides a better mobile experience to the customers as well, as the company has its own application, which the customers can install in their smart phones and get to know about the products in a detailed manner. This helps the customers, as they do not need to visit the store to learn about the new product, as the information is available to them on their phones (Ronald and Amelia 2017). The presence of the application allows the customers to make the payments to the company without carrying the loyalty card, as the application automatically updates itself with the information (Voigt, Buliga and Michl 2017). The company keeps a separate entity for collecting the ideas that are being provided to them by the customers. The experience with respect to the brand is the development of the ideas that are being presented to the company by its customers as well. This helps the company in knowing the likes and dislikes of the customers and act accordingly so that the preferences of the customers can be given priority. The feedbacks that are provided by the customers help the company in designing better ideas with respect to the advertisements so that it can grab the attention of maximum number of people (Glowik 2017). Consumer based brand equity The brand equity of the company is closely associated with the understanding that is based on cognitive neuroscience, which helps the customers in making better decisions. It helps the company in measuring the elements that will help them in building loyalty among the customers. The equity of the brand and the loyalty of the customers are important because it plays an important role in establishing a personal bond that is emotional in nature with the customers. Brand loyalty is important for the company, as the customers who are loyal to the company will try to purchase the product from the same company repeatedly and will help in generating revenue for the company (Keller 2016). The assets and the liabilities of the company have to be linked with the customers so that it can help in building up the equity of the brand by linking the logo and the symbol that is being used by the company. The logo of the company helps in attracting more number of customers, which helps in having a positive equity of brand. The company needs to develop strong brand equity so that the consumers can know the product that the company is offering, which will help in affecting the consumption of the products that are being offered by the company (Christodoulides, Cadogan and Veloutsou 2015). Figure 1: Brand Equity of Starbucks (Source: Datta, Ailawadi and van Heerde 2017) The equity of the brand that is based on the consumers for the company is dependent on various factors such as the varieties that are being offered by the company to the customers with respect to the products and the ways in which the product is being served. The company provides its product based on the different locations where the store is located such as the product is mainstream within the city where the customers are known to prefer a particular type of product. The everyday customers of the company have a different requirement, which helps the company in serving them in a better way (Napoli et al. 2014). The other type of customers such as groups of friends or colleagues enjoys a different variety of product that may be fashionable in nature. These varieties that are being offered by the company helps in building the brand equity among the consumers, which further helps in generating better revenue by selling the products on a frequent basis (Han, Nguyen and Lee 2015). Brand exploratory Figure 2: Brand Equity model by Keller (Source: Keller 2015) Keller in the year 1993 mentioned that brand equity helps in attracting the attention of the managers and the researchers who are concerned with the market in developing intangible assets for the company in a better manner. The equity of the brand can be classified in to different perspective such as from the perspective of finance, customers and employees. The customer based equity of the brand is based on the psychology of the customers and is cognitive in nature (Harrington et al. 2017). This is a dominant character, which is thoroughly studied by the market researchers so that it can help in developing better products for the company and increase the profits of the company. The concept that is related to the equity of the brand based on customers helps the company in making better decisions regarding the selling of the products, which will help them in grabbing the attention of the customers. The concept becomes positive in nature when the company feels that the customers favor t he company and is well associated with the products that the company is providing to them. The positive attribute of brand equity based on customers help the company in increasing their revenues in the longer run along with the willingness of the customers to try the different Medias that the company uses in advertising their products (Keller 2015). This helps the company in setting a competitive price to its products so that it can sell in a better manner within the market. The equity of the brand is created on the basis of the closeness that the company have with its customers, which helps in affecting the sales of the product offered by the company. The association of the customers with respect to the company according to Keller depends on the information that is provided to the customers with respect to its price and the attractive packaging methods, which is used for the product. Apart from this, the use of the imagery that is identifying the type of customers who will be using the product will help in selling the product in a better manner. Another important feature is the usage imagery, which states the situation in which the customers are likely to use the product that is being offered by the company. The company also provides the services at a faster pace for the customers who have issues with respect to time, which helps in providing a greater impact on the necessity of the product for the consumers (Keller 2014). The association of the brand with the customers helps the companies in rising above the competitive brands that are present in the same market, as the choice of the customers are more inclined towards the particular brand. This helps the company in gaining a Unique Selling Proposition, which helps them in attaining more number of customers so that the product can be sold in a easy manner (Sheng and Hartono 2015). The Starbucks Company tries to raise the awareness of its products within the customers by choosing different media that will help the customers in knowing about all the products that the company offers. It helps the company in keeping its customers up to date so that it can help in generating better revenues for the company, as the chances of purchasing the products will increase to a great extent. The company takes the help of its mobile application that it has developed so that the customers can be educated in a better manner about the products of the company. The customers on installing the application can view the ingredients that are used in making a particular product so that they can place their order according to their level of satisfaction. The design of the logo of the company helps the customers in associating themselves with the product that the company offers to its customers. The use of the social media on an extensive manner by the company has helped in reaching the c ustomers in a better manner so that they can get to know about their products (Keller and Brexendorf 2016). This activity along with the invitation that is sent out to the loyal customers during the launching of the new products helps the company in getting better reviews about the product from the customers. The feedbacks that are provided by the customers helps the company in designing their products according to the preferences of the customers, which will help in selling of the products in an efficient manner (Harrington et al. 2017). The performance of the company is good in the market, as it uses the latest technologies that are available in the market to communicate with its customers in an effective manner. The use of the methods of communication helps the company in interacting and associating the brand in a better way with the customers. The use of the marketing tools such as advertisements helps the company in presenting their products in a better manner to the customers (Han, Nguyen and Lee 2015). The company maintains a strong performance in the market because of the extensive communication pattern that the company uses to educate the customers about the products. The use of the advertisements both print and electronic helps the company in managing its brand in a better way among the customers. The resonance of the brand is good in the market, as more number of customers is being able to purchase the product without taking the suggestions from the employees, which shows that the customers are familiar with the products that are being offered to them. The use of the extensive advertisements has helped the company in raising awareness among the customers, which has helped them in increasing the sales of the products (Robinson 2016). The customers of the company are now well versed with all the products, which helps them in efficiently making the decisions in choosing the right product at a given period. The use of the mobile application has helped the customers in educating themselves about the ingredients that are being used in the product and the absence of the loyalty cards that are provided by the company whenever they make a purchase. The points those are present in the loyalty card helps the customers in getting additional discounts from the company at the time of the p urchase, which helps in promoting the brand (Napoli et al. 2014). Recommendations The manager of the company has to improve the brand equity that is based on the customers, as it will help in increasing the loyalty of the brand among the customers. The customers will be able to feel that they are more loyal towards the brand if the managers of the company try to achieve greater equity by providing some of the customers with a smaller amount of shares of the company. The company will be less vulnerable in the competitive market if it tries to increase its brand equity in a positive manner, which will prevent the customers from trying out the other companies that deals with the similar products as of Starbucks. The recession period that the market may currently face will not create a negative impact on the company, as with the increase in the brand equity, the customers will rely upon the products that are being offered by Starbucks. The managers of the company through the means of effective communication methods will be able to increase the positive side of the brand equity among the customers, which will enable the company to maintain a premium price in the market than the rival companies. The reaction of the customers has to be inelastic in nature, which will not affect the increase or the discounts that are being provided by the company. The inelastic nature of the responses from the customers will help in increasing the prices of the products while the elastic response from the consumers will help in decreasing the prices. The managers of the company needs to evaluate all the necessary communication tools that are available within the market so that it can help in creating a positive image about the brand, which will be beneficial for the company in the long run. The advertisements that will be made by the company needs to have a better reach among the market so that the customers will be able to associate t he brand with themselves, which will help in increasing the equity of the brand among the customers. The positive equity of the brand among the customers will help the company in licensing its products in the market, which will restrict the competitive companies in copying the product and offering it at a lower price. It will help the company, as the customers will be loyal towards the brand, which will help in increasing the sales of the company and help in making better profits. The managers of the company will be able to introduce new products in the market, which will help in increasing the chances of extending the brand among the customers. The logo of the company needs to be advertised in a better manner by the managers so that it can help in retaining the customers and they can associate with the brand on seeing the logo. Reference List Boone, C., 2017. In the News: An Exploration of Starbucks and the Media. Cheng, Y.T., 2015. The Attraction of the Mermaid: The Preference for Starbucks Coffee than Mr. Brown and Dante Coffee. Christodoulides, G., Cadogan, J.W. and Veloutsou, C., 2015. Consumer-based brand equity measurement: lessons learned from an international study.International Marketing Review,32(3/4), pp.307-328. Chua, A.Y. and Banerjee, S., 2013. Customer knowledge management via social media: the case of Starbucks.Journal of Knowledge Management,17(2), pp.237-249. Cleff, T., Lin, I.C. and Walter, N., 2014. Can You Feel It?-The Effect of Brand Experience on Brand Equity.IUP Journal of Brand Management,11(2), p.7. Datta, H., Ailawadi, K.L. and van Heerde, H.J., 2017. How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?.Journal of Marketing,81(3), pp.1-20. Glowik, M., 2017. 4.7 Case study: Starbucks.Global Strategy in the Service Industries: Dynamics, Analysis, Growth, p.156. Han, S.H., Nguyen, B. and Lee, T.J., 2015. Consumer-based chain restaurant brand equity, brand reputation, and brand trust.International Journal of Hospitality Management,50, pp.84-93. Harrington, R.J., Harrington, R.J., Ottenbacher, M.C., Ottenbacher, M.C., Fauser, S. and Fauser, S., 2017. QSR brand value: Marketing mix dimensions among McDonalds, KFC, Burger King, Subway and Starbucks.International Journal of Contemporary Hospitality Management,29(1), pp.551-570. Huang, H.C., Chang, Y.T., Yeh, C.Y. and Liao, C.W., 2014. 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